4 ways to use personalization to optimize digital employee experience

personalization to optimize digital employee experience
Personalization is part of our everyday lives. We expect a personal experience whenever we interact with social media, Netflix, Uber and any other digital platform. Digital personalization makes our lives easier. It makes the information that is important to us accessible right away. Personalization is the perfect foundation on which to build an organization’s digital portal, however, it is often an afterthought.

Since the pandemic, employees have become exceedingly accustomed to personalization. They even expect it in their corporate digital engagement. Building personalization into your company portal brings a huge opportunity for consistent growth and productivity of your employees. Personalization is the quickest way to give staff the information they need to do their jobs effectively.

Major types of personalization

You may be thinking, personalization obviously works in social media and marketing campaigns, but how would it work for a company portal? Let’s start by defining the four major types of personalization, and how you would practically apply these in your business:
  1. Implicit – If your behavior online indicates that you’re interested in a topic, you will receive more content on that topic.
    Example: An employee confirms via email that they are attending a convention in another city. When they access the company portal, they are immediately offered help guidelines on how to do a travel expense report.

  2. Explicit – You choose your own preferences of the content you’d like to receive.
    Example: Employees are requested to select skills that they are interested in learning to develop their career. A staff member selects “soft skills”. The company portal now displays new workshops and online classes for soft skills when these become available.

  3. Persona based – The content you receive is based on your persona. I.E. What position you have, your roles and responsibilities, who reports to you, etc.
    Example: When a user searches for “performance report” different content is displayed based on whether the user is a manager or subordinate.

  4. Location – The content you receive is based on your location.
    Example: If an employee searches for information to reload printer ink cartridges, the portal provides the procedure for the printer at their specific location. 
These four types of personalizations are not mutually exclusive. By the same token, businesses can start using one of two types and gradually mature their personalization strategy by adopting all four types.

How to make personalization work for your business

If personalization is built into your digital employee experience, imagine how powerful your staff would be? Personalization supports employees by consistently providing relevant information in their time of need. Personalization allows organizations to have a greater potential to create a deep, lasting relationship with employees, and for the employees to get to their answers without having to wade through irrelevant information.
personalization to optimize digital employee experience

How can Intellective help your organization offer a personalized experience

We are experts in the personalization techniques discussed above.  We have developed content architecture techniques for very finite targeting.  Also, We have built personalized components as part of our products: Wonder (the portal builder), Amaze (the KB article builder), and Marvel (the Mobile app builder).  Those capabilities enable businesses to execute their personalization strategy quickly. In addition, we consult with organizations on how to progressively utilize the four types of personalization to drive personalization maturity. 

personalization to optimize digital employee experience
If you want to turbo charge your personalization journey, and offer your employees a superb experience, feel free to schedule a consultation session with us.