4 ways to use personalization to optimize digital employee experience
Since the pandemic, employees have become exceedingly accustomed to personalization. They even expect it in their corporate digital engagement. Building personalization into your company portal brings a huge opportunity for consistent growth and productivity of your employees. Personalization is the quickest way to give staff the information they need to do their jobs effectively.
Major types of personalization
- Implicit – If your behavior online indicates that you’re interested in a topic, you will receive more content on that topic.
Example: An employee confirms via email that they are attending a convention in another city. When they access the company portal, they are immediately offered help guidelines on how to do a travel expense report.
- Explicit – You choose your own preferences of the content you’d like to receive.
Example: Employees are requested to select skills that they are interested in learning to develop their career. A staff member selects “soft skills”. The company portal now displays new workshops and online classes for soft skills when these become available.
- Persona based – The content you receive is based on your persona. I.E. What position you have, your roles and responsibilities, who reports to you, etc.
Example: When a user searches for “performance report” different content is displayed based on whether the user is a manager or subordinate.
- Location – The content you receive is based on your location.
Example: If an employee searches for information to reload printer ink cartridges, the portal provides the procedure for the printer at their specific location.
How to make personalization work for your business
How can Intellective help your organization offer a personalized experience
We are experts in the personalization techniques discussed above. We have developed content architecture techniques for very finite targeting. Also, We have built personalized components as part of our products: Wonder (the portal builder), Amaze (the KB article builder), and Marvel (the Mobile app builder). Those capabilities enable businesses to execute their personalization strategy quickly. In addition, we consult with organizations on how to progressively utilize the four types of personalization to drive personalization maturity.